MLB All-Star Week Drives Record Wi-Fi Fan Engagement
All-Star Week Festivities Netted More than 47 TB of Wi-Fi Data across Nearly 155,000 Devices
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(Graphic: Business Wire)
MLB had a combined total of 2,201 Wi-Fi 6 access points across Lumen Field and
Wi-Fi Engagementat Monday’s T-Mobile Home Run Derbyaccounted for 10 TB of Wi-Fi data transferred across 28,751 connected devices.
- The All-Star Game presented by Mastercard on Tuesday drove 11.3 TB of data transferred across 29,255 connected devices.
Most Engaging Moments
Fan Wi-Fiengagement peaked at three action-packed moments during Monday’s T-Mobile Home Run Derby, with a broken record for home runs in a single round and a heated semi-final round.
- Bandwidth spiked to 7.8 Gbps as the derby started.
Julio Rodríguezof the Seattle Marinersbroke the single-round Home Run Derbyrecord at 41, bandwidth peaked at 8.1 Gbps.
Engagement increased to 8.4 Gbps when the semi-final round began, with
Randy Arozarenaof the Tampa Bay Raysstepping up to the plate.
During Tuesday night’s All-Star Game presented by Mastercard fan engagement peaked at the three following moments:
Network bandwidth shot to 7.7 Gbps as Mariners legends
Ken Griffey Jr. and Edgar Martínezthrew out the ceremonial first pitch.
Bandwidth spiked again to 6.6 Gbps as
Yandy Díazof the Tampa Bay Rayshit the first home run of the game.
The peak moment during the game came as Adolis García of the
Texas Rangersmade an incredible catch, with bandwidth spiking at 9.2 Gbps
- Network bandwidth shot to 7.7 Gbps as Mariners legends
Fans across Capital One PLAY BALL PARK, the T-Mobile Home
“All-Star Week is all about the fans, and some ways to gauge the impact we’re having on the fans are crowd noise, concessions and Wi-Fi engagement. Capturing and sharing the most memorable moments of the Home
“Professional sports organizations like MLB have paved the way for exceptional digital fan/loyalist experiences and have created a model for enterprise organizations to follow suit. With a high-performing network, you create the foundation for new opportunities to monetize services and create and build fan/consumer engagement. When you layer on analytics and insights, you’re able to better customize experiences, improve operational efficiency and ensure that the experience is flawless. MLB has been a thought leader in understanding how to leverage Wi-Fi to improve both the fan experience, but also the on-field strategy. This year’s All-Star Week set the bar for Wi-Fi engagement and we’re confident we’ll continue to see new records set all the way through the MLB Postseason.”
Did You Know?
- Extreme is the Official Wi-Fi Solutions Provider of MLB, delivering in-stadium Wi-Fi and Wi-Fi analytics in 15 MLB ballparks as well as Wi-Fi connectivity in bullpens, dugouts and press boxes in all 30 MLB ballparks.
Extreme is a trusted provider of venue solutions, delivering high-performance Wi-Fi and analytics to leagues including Minor
League Baseball, the NFL, the NHL, NASCAR, Manchester United and Liverpool FC.